Documents provided by companies before their IPO are often mines of information. Is still the case for Zynga, the company specializes in "social games" which has so far provided little information on its policy. The publication, Monday, July 18, new elements by the specialized site All Things Digital, the complex shows that the game editor interview with the social network Facebook, which now has more than 750 million subscribers.
Many pieces of information have been masked to avoid disclosure of information to the competition. But the "Developer Addendum" shall include the day to share advertising revenue from Zynga and social network. Facebook reverse and a certain amount (not specified) to the editor of Farmville, in exchange for ads that appear when the user starts a game Zynga. According to the first draft of the IPO, the company made nearly $ 23 million (16 million) in advertising revenue, against $ 575 million (407 million) in sales virtual goods.
The agreement also recognizes some control on the production of Facebook Zynga. American is the young shoot and held to prevent Facebook, a week before the launch of a new game in return, obtain Facebook helps Zynga has a number of unique monthly visitors. Undisputed leader in gaming applications on Facebook, Zynga has about 267 million monthly users, including more than 80 million Citiville for more than 45 million Empires & Allies, and about 37 million to Farmville.
Empowerment Strategy:
Over the past year, both companies have already announced an agreement based on virtual currency. Without giving details, they have partnered for five years, including on the integration of credits, virtual currency for Facebook, the social Zynga games.
The publication of these documents can at least understand why Zynga tries to reduce its dependence vis-à-vis the social platform. As part of the "Rewardville", the developer of Farmville and Cityville, has launched in March the "zcoins", a virtual currency reusable among the holdings of the young shoot. More than a competitor to Facebook Credits, it is a loyalty program for players with titles Zynga.
The documentation provided confirms Zynga not finally Google's investment in the company, which according Crunchbase, received $ 1 billion (707 million) since its inception. Last year, the site specializes TechCrunch ensured that the group's search engine had invested $ 100 million (71 million) in Zynga.
