Actors Affiliate
The Affiliate is a system that allows a merchant to broadcast its commercial offerings with a force of "sale" consists of websites.
It includes 3 main stakeholders:
* The Advertiser
* The affiliate network
* The webmaster of a website (or the owner of a database of emails or a buyer of keywords).
The Advertiser:
The advertiser or merchant may have an e-commerce site, but also a corporate site, an association ...
To be integrated with an affiliate network, it must be able to offer a service or product can be quite interesting to webmasters of sites that disseminate information to their audiences.
The merchant and the advertiser may more generally provide:
* Its product catalog
* A commercial offering consists of all banners and graphics needed to promote
* One or more kits e-mailing
The affiliate network:
The affiliate network is called "trusted third party"because it makes the link between the advertiser and the webmaster and ensures that the data reported by both parties (advertisers and webmasters of the site shows ads) are "correct".
That is to say that neither one side or the other there is an underestimation or an overestimation of traffic and sales (turnover) generated, for example.
She brings the technical solution that tracker traffic, stocks and sales generated by affiliates.
The affiliate:
The webmaster of a website is a person who has a hearing "sufficient" to engage in the monetization of its audience.
Affiliate requires a minimum of time and work if you do not have enough qualified audience, you might be disappointed by the returns made by the channel.
In recent years, the affiliate networks also accept other profiles:
* The emailers who have a database of e-mail and want to monetize their bases by sending offers "Affiliate" on it
* The keyworders systems that use keyword buys such as Google Adwords to promote merchants
Affiliate is a system that works for performance, that is to say that as long as the merchant does not receive sales or income-defined action, he owes nothing to its affiliates. Some programs may well be offered to the CMP but this is not the basic principle of Affiliate.
However, we must not forget that if a program works for a large dealer in this way for a smaller shop, there are costs as incompressible installation costs account, or minimum monthly billing.
Charges exist to compensate people who work on behalf of your side of the affiliate network.
The affiliate manager:
The affiliate manager (sometimes also known as Traffic Manager) has such a duty to:
* Propose new affiliates to advertisers
* To facilitate the program he has in his portfolio
* To validate the sales to affiliates
* To go back all the problems likely to penalize the merchant account
* Etc..
