The economic model used in affiliation is that of performance, meaning that the seller agrees to donate a portion of revenues generated by affiliation, based on measured results.
Compensation is the most classic of proposing a percentage of sales generated on the merchant site, the percentage of sales is often calculated excluding tax and shipping by the merchant.
There are however a multitude of possible remuneration:
* The CPL: that consisting of pay according to a leader or an action, such as registering for a newsletter for example, or participation in a competition leading to an opt-in
* CPC: cost per click, which is often used for campaigns of traffic to a brand site
* Percentage of CA + + CPL or CPC: there are mixed between potential earnings, which can be eg% of sales generated on the merchant site and a fixed amount in euro if the customer is a new client or if it controls
the catalog of the mark and more
In addition to such compensation, the seller offers to pay the sale at a time that may be more or less long, it can range from a few days to 30 days after the click done.
Indeed, the measurement method of affiliation is that which is realized via a click on a banner, an e-mail or on a keyword (when one is in the case of a keyword).
This "click" is recorded in a cookie, which is activated once the user (that has the cookie on his machine) completes its sale or action on the lucrative advertiser's site.
For advertisers who want to make the affiliation, there is a duty on each of the platforms of affiliation may be more or less reduced depending on the importance of the merchant. These fees will allow the installation of merchant account and track it: good implementation of the tracking code, account setup, etc..
Compensation of affiliated affiliation
Regarding compensation affiliate, it does not take into account the commission that the affiliation platform takes every action profitable. It is trading generally between 20% and 30% of the amount paid. This percentage is negotiable on a case by case
This remuneration affiliate, to be attractive to him and motivate him to push up the advertiser, can be divided into alleviate.
For example:
* Up to 10 Sales: 8% of revenue generated is donated to the affiliate
* More than 10 sales: 9% of revenue generated is donated to the affiliate
In addition, there are ways to pay additional income based on the actions of the advertiser. Indeed, one can very well set up a compensation on the percentage of revenue generated, and a fixed euro on subscribing to a newsletter, catalog ordering a paper ...
