Banners can be of three formats:
Banner in JPG format
In this case, the banner is not animated, it has only a fixed screen.
Banner GIF
This is the most popular format in terms of animation banner, it allows for a weight of between 10kb and 30kb to present three or four different screens.
Banner FLASH format
The format that has replaced the term GIF animations and especially animations complex.
Optimization of banners can be done at two levels:
First-level texts on these, we must think the script of the speech and avoid as much repetition. It is necessary that the user understands what the first movie in question.
If one is on a distinguished marketing type -50% it must be widely exposed and not minor in graphic landscape of the banner is by the percentage of rebates that you "entice" the Internet .
Regarding the compression of the animation, it must again assay the export settings for the image quality is not deteriorated .... avoid as much for an animated gif to put several different images, you can concentrate on visual and the trademark logo.
Also for this format, you can also play on the number of colors in the animation, the maximum color for a gif is 256 colors, however, sometimes you can get to 128 without any real damage.
For the flash format, although it is easier to generate complex animations, confines you to a couple of different animations and especially to a single target link for the banner.
This format also requires the establishment of a parameter for each affiliate network in order to integrate the marker tracking it back well and all actions of the user.
In general for any animation effects should be avoided that attack the eyes and confine it to one or two rehearsals, to avoid making the page that will host this animation.
The animation as a whole should be planned to stop on a keyframe, for if it is stopped to show the offer put forward.
Types of banners Affiliate
There are several formats for banners, which are a little "must have" for any program:
* 468x60
* 120x600
* 160x600
* 120x240
* 250x250
* 300x250
* 750x80
* 120x300
* 120x90
The IAB (Internet Advertising Bureau) is an organization that sets standards for Internet advertising. Here are his recommendations concerning the weight and size of banners.
* The standard banner: 468 x 60 (Size: 35 KB)
* The Super Banner (mega banner): 728 x 90 (Size: 50 KB)
* The Vertical Skyscraper: 120 x 600 (Size: 50 KB)
* The vertical wide skyscraper 160 x 600 (Size: 50 KB)
* The pavement: 300 x 250 (Size: 50 KB)
For your banners are clicked, this may seem a bit "stupid" but a "click here" is never too much to spur action ... It's a bit standard "trigger" in all campaigns on the web.
For a webmaster, it may be interesting to combine the banners of the same size in a pool of banners, that is to say that the banners will be displayed randomly selected at the point where it will put the javascript code.
This simple function toggles the display, but does not like other solutions (including open source) to display a banner per hour for example, or other more advanced options. In general platforms affiliate offer this service.
Finally, the flash can animate different banners available to affiliates by putting a relatively low weight for more complex animations or even interactions with users. However this format is less.
